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Add a "Read More" Link

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In that location are a couple of ways to create a Read More link in your email campaigns. You can link to the campaign page for your sent entrada and utilise conditional merge tags to display the additional content, or you can use anchor links.

In this article, we walk you through two different ways to add a single Read More link to your campaign.

Add a single read more link

When you use a unmarried Read More link in your Mailchimp entrada, you limit the amount of content visible in recipient'southward inbox using conditional merge tags. When a subscriber clicks the Read More link, they're directed to the campaign page for your sent campaign, where they can view your content in full.

Add a conditional merge tag to a content block

In this example, you lot'll learn how to add a Read More than link in a Text content block.

To link to your email campaign using provisional merge tags, follow these steps.

1. Click Campaigns.
   
2. Click All campaigns.
   
3. Click Edit adjacent to the email entrada you desire to work with.
4. On the blueprint step, click the Text content block you lot want to work with, or drag and drop a new 1 into your layout.
5. Blazon or paste the introduction, or teaser, paragraph you want to appear in your email.
6. Copy the following lawmaking.

                   *|IFNOT:ARCHIVE_PAGE|*    Read More    *|Finish:IF|*                              

7. Click the Paste as Plain Text icon in the toolbar.
8. In the pop-upwards modal, paste in the copied code and click OK.
9. Highlight the Read More than text in the editor and click the Link icon in the toolbar.
   
10. Type or paste the *|Archive|* merge tag into the Spider web Address (URL) box.
    
11. Click Insert.
12. Add the *|IF:ARCHIVE_PAGE|* merge tag merely earlier the content that your recipients volition see after they click the Read More link.
13. Once you're finished adding the content, add together the *|END:IF|* merge tag later the content to shut the conditional statement.
    
14. Click Save & Close.

Always preview and test your email campaign earlier you send.

Link to the Entrada From Your Source Code

If you're more than comfortable working with the underlying code of a Mailchimp campaign, you lot tin can add the Read More than link direct in the HTML.

To link to your email campaign from your source code, follow these steps.

1. Click Campaigns.
   
2. Click All campaigns.
   
3. Click Edit next to the e-mail you want to work with.
4. In the Content department of the Campaign Builder, click Edit Design.
5. On the Pattern step, click a Text content block to edit it.
   
6. Type or paste the introduction, or teaser, paragraph that you want to appear in your email.
7. Click the Source < > push in the toolbar.
   

8. Paste the following code into the source, where the Read More link should appear.

                   *|IFNOT:ARCHIVE_PAGE|* <a href="*|ARCHIVE|*">Read More than</a> *|END:IF|*                              

9. Click the < > button to render to the visual editor.

10. Add the *|IF:ARCHIVE_PAGE|* merge tag simply before the content that your subscribers volition see after they click the Read More link.
11. Once you're finished calculation the content, add the *|Stop:IF|* merge tag after the content to close the conditional argument.
12. Click Save & Close.

Add multiple read more links

If you lot have more than than one commodity in your email and would like to show teasers in recipients' inboxes, utilise anchor links to add together multiple Read More than links.

1. Click Campaigns.
   
2. Click All campaigns.
   
3. Click Edit next to the electronic mail you want to work with.
4. In the Content section of the Campaign Architect, click Edit Blueprint.
   
5. On the design step, click the Text content block you want to work with or drag and drop a new one into your layout.
6. Type or paste the introduction, or teaser, paragraph you want to appear in your email.
7. At the cease of your content, click the Anchor push button in the Editor toolbar to add together the ballast.
   
8. Proper name the anchor in the Anchor Properties box and click OK. In order to function properly, ballast names tin't include any spaces or special characters. Make sure to give the anchor link for each content section a unique proper noun so recipients aren't accidentally sent to the aforementioned place in the electronic mail.
   

9. Ready upwardly your Read More text by adding this code to your content.

                   *|IFNOT:ARCHIVE_PAGE|*   Read More *|Terminate:IF|*                              

10. Highlight the Read More link and click on the Link icon on the toolbar.

11. In the Insert / Edit Link box, type the archive merge tag, a # sign, and the name you gave your anchor.

                    *|ARCHIVE|*#JulyAlumniNews                              

    

12. Click Insert to create the link.
13. Add the *|IF:ARCHIVE_PAGE|* merge tag before the content that your subscribers will meet subsequently they click the Read More than link.
14. Add the *|END:IF|* merge tag after the content to shut the conditional statement.

Echo these steps for every article y'all desire to accept a Read More link. Ever preview and test your campaign earlier you send to your subscribers.

Note

Links that are fabricated up entirely of merge tags, like Read More links, can't be tracked for reports.

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Source: https://mailchimp.com/help/add-a-read-more-link/

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